Interesting Reading

Google to offer AdSense video units

Available to sites serving 1 million video streams per month, this program will add another layer of interactivity to online advertising.


Google Experimental Search

An interesting approach now in Google Labs to help customize search results

 


It's an age-old problem: How do I get customers?  Whether it's to your door step, phone, or web site, the issue remains attracting potential buyers at a reasonable cost. 

We understand that your site is an extension of your business, not the reason for your business.  If your online campaigns aren't in harmony with your offline efforts, you end up working against yourself.  We're here to help blend and align those efforts at every step of the way to ensure you operate equally well online and off line.

Search Engine Marketing

  • We will create a paid keyword campaign for you consistent with your goals.  Whether you want to try SEM to drive traffic, gain brand awareness, or simply as a way to gain familiarity, we will establish keywords, bids, campaigns, and tracking for you.  Monthly SEM campaign management is also available.

Affiliates/Partnerships

  • We routinely find cross-linking opportunities for our clients to help enhance their visibility online.  Vivace Interactive can act as your outsourced business development department to contact potential partners and create advantageous agreements for all parties.  We can also establish and manage affiliate programs for you depending upon your needs.
Search Engine Optimization

  • If your site is not well represented in the organic rankings of the search engines, we can help.  After assessing your content and site architecture, we will recommend changes to enhance your PageRank and boost your position in search results.

 

E-mail Marketing

  • In concert with other online marketing efforts, we can recommend e-mail platforms, messaging strategies, and address collection tactics to boost your e-mail marketing programs.

 

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